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Team

Our team, based in Sweden, combines a global network with a strong tech background.

Johan Ihr
CEO

Ten years of experience in influencer marketing as a Former sales manager for Tourn International, Head of Nagato, an MCN platform and Head of partner accounts as IMG and Google. Board member and Co-Founder of Baud.

Fredrik Hansson
CTO

Developer & architect for 20 years. (Cell Network, Redpill Linpro AB)

Gustav Holmström
Head of Gaming

Part of the core at Overkill Software, responsible for creating PAYDAY. Spent over three years at Starbreeze, the founder of Lazer Skull AB. With more than 10 years of experience in the game industry, I bring a wealth of knowledge and expertise.

Adam Ahlman
Head of Community

3D Generalist with a strong passion for game design, possessing a diverse skill set gained through academic dedication and practical experience. Background in digital marketing, specializing in Marketing Automation, Social Media, SEO, and content creation

Robin Stenman
Chairman

Founder and CEO of Tourn International; Co-founder of Net Zero Company; Former board member and co-founder of Hubso Group. Business leader, programmer, and lawyer who specializes in cutting-edge technology such as AI and blockchain.

Fredrik Aldegren
Tech & Strategy

Serial entrepreneur, Head of Business development & Co-founder at the digital agency Spring and the sport app Yonyfy. Head of sales and Board of Director at Valtech and Business Unit Manager at Mandator.

Gustaf Kellner
Finance & Strategy

Chairman of Nasdaq company Tourn International. Former CEO of the music service Allihoopa. Earlier CEO of blogg.se (largest blog network in nordic region), CEO Bilddagboken. BD at Skype. Angel investor in Nordic early stage startups.

P.A Gullö
Board Member

Former Head of Sports and Executive Producer TV3 Sweden (MTG); Founder and CEO of the production companies: Dream Team Production and Mediatec Studios; Founder Apovet AB

Anders Velander
Board Member

Key Account Manager at Cap Gemini; Head of Sales and CEO of the IT-consultancy Mandator/Cell Network (Publ); CEO of the SaaS company Team Engine; Co-founder and Executive Chairman of the digital agency Spring People

Madeleine Daxberg
Board Member

CFO of Tourn International. Previous CFO Mcann Stockholm; CFO Origo Group and Head of Finance the North alliance.

Robin Bäcklund
Advisor of Challenge Originals

A Swedish entrepreneur that has started multiple tech businesses and is currently running a publicly-traded company. Robin specializes in gametech and has a comprehensive experience within the blockchain and cryptocurrency business.

Anders Forsberg
Partnership Advisor

Anders is an entrepreneur whose executive roles span from leading Fortune 500 companies to being an early partner of the Wanda Group. He also managed the family office of the chairman of the China Central Bank.

Team memberPosition
Daniel HayredinCommunity Manager
Steffen AnderssonCommunity Manager
William EricssonGaming Community
Joel PerssonPersonal Assistant
Carl KarlenDeveloper
Stanislav RozumnyiDeveloper
Dennis PeterssonWeb Developer
Filip AdolfssonUI Designer
Ilija PetrusicGame Developer
Ivan SellAudio / Sound Developer
Michaela DuboGame UX Designer
Ayten HashimliFinance Assistance